Industry veteran Bob Rinaldi, president of Bob Rinaldi, interviewed Mark Giannini of Ventura Cigars in a new video entry for his Diversions self-care blog.
In the video, Rinaldi talks with Giannini, one of the most flamboyant individuals you will encounter, about the novel way in which Ventura cigars envisions a new paradigm for an old product. The company’s new brand Archetype cigars includes a whole “experience” around the cigar, combining story, award winning products and artwork/branding into a new product that speaks to its customer.
The Diversions blog and video series focus on cigars, spirits and stories as well as suggested, must-visit locations that industry members have found noteworthy during their business travels.
Bob Rinaldi provides advisory services to independent lessors, financial institutions, industry service providers, manufacturers and international firms entering the U.S. equipment finance marketplace. Major services include new business development and confidential advisory services to the principals and CEOs of his clients.
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