Ritchie Bros. named Jeff Jeter president, Upstream & Emerging Businesses, North America and Kari Taylor chief sales officer, U.S. Regions, as part of an organizational realignment in North America.

The new structure is intended to prioritize senior management focus on penetrating the Upstream segment of the used equipment disposition market, implement a new field sale go-to market model called S.A.G.E (Sales Activity Generation Engine) globally and profitably scale the Government business.

Jeter’s responsibilities will include driving the Upstream business by rolling out RB Asset Solutions in the U.S., developing a go to market Upstream initiative in Canada, continuing to oversee Strategic Accounts in the U.S. and assuming responsibility and enhancing focus on Strategic Accounts in Canada. He will also lead the Caterpillar Strategic Alliance and champion the relationship with Caterpillar Corporate and Cat Financial.

Taylor will assume responsibility for the U.S. field-based regional sales organization. Sales Effectiveness and Sales Training will also report to her. Taylor will initially focus on implementing the S.A.G.E. initiative to accelerate new business growth and enhance territory manager sales productivity. She will also help galvanize the Sales organization’s embrace of data analytics and metrics, building on Ritchie Bros.’ customer relationship-based culture.

Jeter and Taylor will report directly to Ravi Saligram, CEO of Ritchie Bros.

Commenting on these changes, Saligram said, “In the last two years Jeff has done a tremendous job integrating the Ritchie Bros. and IronPlanet sales forces and creating a strong foundation for multi-channel selling. He has earned the respect of the entire U.S. Sales organization as a strong leader and has been one of the key architects of our Upstream strategy. We are fortunate to have a senior executive of his caliber to lead the Upstream and Government businesses, two of our most important long-term growth initiatives.

“We are very excited to welcome Kari to the Ritchie Bros. family. She is a charismatic, high energy, results-driven executive who has an extensive leadership background in all aspects of sales management in multiple industries and large B to B businesses. Her ability to develop high performance teams, build capacity, and create alignment, combined with her tenacity and resilience, will position us well to accelerate our growth agenda in the U.S.”

Taylor joins Ritchie Bros. from Benco Dental, where she had been chief revenue officer since 2016. In this role she served as the principal executive responsible for sustainable revenue growth through Benco’s national sales and service footprint, which included 500 sales reps and 325 service technicians. She also served in senior roles at W.W. Grainger and Office Depot.