Ritchie Bros. Sells $43MM+ of Equipment in Houston-Based Online Auction



Ritchie Bros. sold more than 4,400 equipment items and trucks, totaling over $43 million, in an online auction based in Houston, TX.

The auction, which was conducted with online-bidding only due to state gathering restrictions, attracted over 8,600 registered bidders from 62 countries. U.S. buyers purchased approximately 93% of the equipment, with the top three state buyers being Texas, California, and Florida, while international buyers from such countries as India, Italy, and Peru purchased seven percent of the equipment. Approximately 22% of purchases were made through Ritchie Bros.’ mobile application.

“Our Houston auction this week was a great showcase of our ability to continue to drive demand in uncertain times,” said Alan McVicker, regional sales manager, Ritchie Bros. “This auction was different than past Houston auctions, with no onsite bidders—all bidding was done online to ensure the health and safety of our employees and customers. Regardless, we saw record attendance for this time of year and solid pricing across most equipment categories, including oil and gas-specific equipment.”

More than 460 consignors sold equipment in the auction, including a complete retirement dispersal for Zoch Construction, based in Centerville, TX.

“The results exceeded our expectations—in fact, when we hit our target, we still had 18 pieces to sell, so we are very happy with how everything went,” said Dawn Zoch who runs Zoch Construction with her husband Calvin. “We can’t say enough about Ritchie Bros. and its employees. Our sales representative Colin Yarwood did everything he said he would and more. We wouldn’t hesitate to recommend Ritchie Bros. to anyone looking to sell their assets.”

Quick facts on the Houston auction:

  • Total gross transactional value: $43+ million (U.S)
  • Total registered bidders: 8,600+
  • Total lots sold: 4,400+
  • Total number of sellers: 460+

For a complete list of upcoming auctions and equipment available, visit rbauction.com and ironplanet.com.


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Terry Mulreany
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