Ritchie Bros. sold more than 11,200 items for $213 million during its recent six-day equipment auction in Orlando, FL.

For this year’s event, Ritchie Bros. introduced a new online inspection tool that provided users with a 360-degree view of items being sold, as well as an enhanced sale day experience with live videos and bidder maps. Bidders were also able to take advantage of a new mobile experience for online bidding.

“It was a thrill to bring people together in Orlando and see those important network connections in action,” Ann Fandozzi, CEO of Ritchie Bros., said. “It was exciting to welcome everyone back with an amazing customer appreciation event to kick off the week. Customers from all over had an opportunity to interact with each other, reestablish long-standing Ritchie Bros. relationships and meet new members of our team. It showed once again that Orlando is more than an auction.

“We continue to work hard to evolve our sale-day experience, bringing together the best of both worlds — online and onsite — and it was great to hear so much positive feedback. The technology we are providing continues to improve the buyer experience, and we believe that contributed to the strong pricing we saw this week.”