Rosenthal & Rosenthal, a private commercial finance firm founded in 1938, announced it will now operate as Rosenthal Capital Group (RCG), marking a new chapter in the company’s 87-year history.

The rebranding and relocation of the firm’s New York City headquarters to 300 Park Avenue reflect continued evolution under the leadership of the Third and Fourth Generations of the Rosenthal Family. The firm has expanded its geographic presence in recent years with offices in Atlanta, High Point, North Carolina, and most recently, Chicago.

“The world is simply not the same place it was when our grandfather founded our firm in 1938,” Peter Rosenthal, Co-President of Rosenthal Capital Group, said. “As the next generation proudly leading the company into the future, it’s our responsibility to recognize when it’s time to pivot so that we can continue to meet the unique and changing needs of our clients and help them unlock their full potential.”

“Today more than ever, our job is to help our clients take advantage of new opportunities, be prepared for (and weather) whatever challenges may come their way and fuel their companies’ growth so that they are well positioned for success,” Ken Kleiner, Co-President, said.

Since 2018, Rosenthal Capital Group has completed three acquisitions, including the U.S. equipment leasing division of Accord Financial Corp. The firm has also introduced new offerings such as an Equipment Financing division, a Purchase Order Financing division, and CPG+, which provides non-dilutive growth capital for consumer brands.

“This is truly an exciting time of new beginnings for us,” Cassie Rosenthal, Chief Marketing Officer, who led the rebranding initiative, said. “We’re proud to continue our grandfather’s legacy and we remain as committed as he was to being the go-to leading alternative lender in the United States.”