COOP by Ryder, a truck and trailer sharing platform, expanded into California, Tennessee and North Carolina. The expansion extends COOP’s footprint beyond the program’s initial rollout in Georgia, Florida and Texas.
“COOP has scaled quickly and we are seeing rapid adoption of the truck and trailer sharing concept,” Romain Rousseau, general manager for COOP by Ryder, said. “The platform provides a great way to flex your fleet up and down, something that traditional vehicle ownership doesn’t necessarily offer. Our customers use the platform to rent vehicles to support their demand peaks but also to generate revenue on their idle vehicles when activity slows down.”
Additionally, COOP also expanded its insurance program to 34 states.
“Insurance is another area where we offer flexibility,” Rousseau said. “Customers either cover the rental with their own policy or can easily purchase daily insurance through COOP’s third-party insurance partner in 34 major markets.”
Since its inception in 2018, COOP has experienced 250% year-over-year growth, according to the company.
Like this story? Begin each business day with news you need to know! Register now for FREE Daily E-News Broadcast and start YOUR day informed!