Sandhills Acquires Equipmentfacts, Establishes NJ Location



Sandhills Publishing acquired Equipmentfacts, a New Jersey-based online bidding platform specializing in global solutions for equipment and truck auctions. The acquisition expands the portfolio of Sandhills, a Nebraska-based tech company, whose brands include AuctionTime, BidCaller, Auction Flex, HiBid.com, Machinery Trader, TractorHouse, Truck Paper and RentalYard, as well as a number of international resources and a suite of cloud-hosted business management solutions.

Equipmentfacts was established by Larry Garafola in 2001 and has grown to offer live-stream auction broadcasts, online bidding, advertising and auction and bidder management solutions with the backing of tech support and multilingual customer service.

“We know auctions, the equipment we’re selling and what it should sell for when administering an online auction,” Garafola said.

With the backing of Sandhills, Equipmentfacts will expand its suite of products and services for auctioneers, including tools that simplify financing, shipping, insurance and other services, as well as asset valuations, cloud-based inventory management solutions and industry-specific print and online marketing.

With the acquisition, Equipmentfacts will integrate into Sandhills’ trade websites. As a product of Sandhills Publishing, Equipmentfacts joins a number of auction solutions, including AuctionTime.com (an online-only auction platform holding weekly sales for agriculture and construction equipment, trucks and trailers) and Auction Flex (a full-service auction management software for live auctions). Sandhills will also establish an additional office (its eighth domestic location) in Flemington, NJ.

“The acquisition both complements and grows the auction solutions Sandhills provides auctioneers,” said Evan Welch, Sandhills’ director of New Products. “At the same time, it provides opportunities for Equipmentfacts customers to more effectively market equipment and trucks to buyers in these markets.”


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