IDS and its recently acquired companies, William Stucky and Associates and White Clarke Group, launched a new company identity and will now be known as Solifi. The new brand and visual identity bring together solutions, industry expertise, a global reach and a unified technology platform as Solifi continues its aims to reshape the secured finance industry.

“We are very excited to unveil our new brand. Our goal in rebranding to Solifi was to capture our vision of an integrated technology ecosystem that helps our customers connect capital to potential,” David Hamilton, CEO of Solifi, said. “A key aspect of our mission is to help our customers serve their customers better. By bringing together market-leading secured finance solutions onto a single platform, we are uniquely positioned to help our customers tap into market opportunities and achieve their growth goals.”

Solifi delivers a global portfolio of end-to-end integrated solutions built on its open finance platform, delivering applications for equipment, working capital, wholesale and automotive finance firms. Solifi provides software-as-a-service (SaaS) solutions for the secured finance market. Secured finance firms can access any of Solifi’s solutions in a pay-for-what-you-use model.

“Our investment in IDS, now Solifi, was based on the potential we saw to unlock significant value for companies in the secured finance market,” A.J. Rohde, a senior partner at Thoma Bravo, said. “Launching the Solifi brand builds on the momentum that comes from bringing three market leaders together. This combination is not only unique, but it also allows Solifi to accelerate growth of digital transformation, as-a-service business models and mobility across our industry.”

Building market-specific applications on a singular cloud-based platform expands Solifi’s capability to deliver value to the broader secured finance market. The Solifi open finance platform enables the company to:

• Deploy new innovations and features to customers via its SaaS platform
• Unlock the power of data via integrated data-streaming services
• Connect and innovate with third-party solutions via an API gateway
• Deliver unified services, integrations and automated upgrades managed by Solifi