SLR Equipment Finance hired Donna Alexander as a senior vice president, direct sales. In her role, Alexander will help grow SLR Equipment Finance’s leasing and lending activities in the central region of the United States.

Alexander began her career with General Electric Capital Corporation. She most recently was with Equify Financial. Alexander brings many years of account development, client relations and customer focus to SLR Equipment Finance.

“I look forward to bringing my experience working with direct end users across the central region of the U.S.,” Alexander said. “SLR has established itself as a leader in providing unique and creative financing solutions to its partner clients. I look forward to growing SLR’s presence in the direct finance equipment platform.”

“We welcome Donna to SLR Equipment Finance. She has a terrific track record of working with customers to craft customized equipment finance solutions,” Tom Casey, CEO of SLR Equipment Finance, said. “Donna will enhance our ability to build lasting relationships with new and existing customers now and in the future.”