SLR Equipment Finance named Phil Priolo senior president of business development. In his role, Priolo will help grow SLR Equipment Finance’s leasing and lending activities with equipment dealers along the east coast of the U.S.

Priolo began his career with Prime Financial Group. He most recently was with DLL. Priolo brings his experience in account development, client relations and client focus to SLR Equipment Finance.

“I look forward to bringing my experience working with equipment dealers across the East Coast,” Priolo said. “SLR has established itself as a leader in providing unique and creative financing solutions to its partner clients. I look forward to growing SLR’s presence in the vendor finance equipment platform.”

“We welcome Phil to SLR Equipment Finance,” Randy Hicks, chief commercial officer and COO, SLR Equipment Finance, said. “He has a terrific track record of working dealers and their clients to craft equipment finance solutions. Phil will enhance our ability to build lasting relationships with new and existing customers now and in the future.”