Sopra Banking Software unveiled new corporate branding with a new logo as well as new product positioning to meet the challenges of the continually changing financial institutions market.

Since 1968, Sopra has been a technology partner for financial institutions. In 2012, Sopra Group established Sopra Banking Software, combining numerous businesses as a wholly-owned subsidiary with the ambition of creating a global leader in the banking software market. Since its initial launch, the business has gone from being a local software provider to a global financial technology provider, adding other companies and capabilities to its portfolio. In 2019, IDC ranked Sopra Banking Software among the top 50 global fintech companies.

On Sept. 10, Sopra Banking Software unveiled its new corporate branding, which includes a new logo and a new product positioning.

“Today, Sopra Banking Software enters a new chapter by introducing a new corporate identity, differentiated from Sopra Steria’s, and confirming its strategy and new product positioning with two platforms for two markets,” Eric Pasquier, CEO of Sopra Banking Software, said.

Sopra Banking Software now offers two platforms for two markets, including:

• Sopra Banking Platform for retail and corporate banks, which is a component-based, cloud-agnostic, digital banking platform that encompasses the business’ Digital Banking Engagement Platform (DBEP) and the portfolio of all core banking systems, including Core Amplitude, Core Platform, Core MSS and Core SAB AT.
• Sopra Financing Platform for specialized finance institutions, including auto, equipment and asset finance lenders, integrating Apak WFS and Cassiopae.