The South Florida Business Journal named Fleet Advantage, a provider of truck fleet business analytics, equipment financing and life cycle cost management, a finalist for its Business of the Year award.

The South Florida Business Journal’s Business of the Year awards, now in their 24th year, give recognition to South Florida businesses that share a commitment to professional excellence, growth and the community.

Fleet Advantage was nominated for its role in serving as a leader to the transportation industry, with pioneering programs and initiatives that helped keep the United States’ heavy-duty truck fleets operational for the delivery of food, medicine and other goods during a difficult 2020. The year was marked by the need for agility and ingenuity and Fleet Advantage’s numerous initiatives helped customers navigate a tumultuous 2020 with innovative programs that preserved bottom-line profits for customers.

For example, the company’s sale-leaseback initiative helped to improve cash flow for several transportation fleet clients while helping others downsize, depending on the industry. The program helped fleets remain flexible and operationally focused during 2020 while also keeping an eye on forward-thinking and competitive positioning for a rebounding economy. As a result, Fleet Advantage reported lease originations of $455 million in 2020, marking a 37% increase in lease origination volume compared with 2019.

In addition, in June of 2020, Fleet Advantage unveiled its Safety First Program, helping companies mitigate risk and upgrade into newer trucks with advanced safety technology. By focusing on safety proactively, Fleet Advantage is advising companies about risk that they may otherwise not identify and providing a solution that improves safety for drivers and could save millions of dollars in cost reduction while avoiding damage to corporate images and brand identities. This is instrumental in helping Fleet Advantage, as well as its client partners, achieve their corporate environmental, social and governance objectives.

Meanwhile, Fleet Advantage’s proprietary ATLAAS (Advanced Truck Lifecycle Administrative Analytics Software) platform continues to help transform how private truck fleets and for-hire carriers operate, manage and evaluate fleet costs through several strategic advancements and new solutions.

Leadership and corporate culture had as much to do with Fleet Advantage’s successful 2020 as its innovative programs. Fleet Advantage believes that the long-term success of any business calls for a diverse body of talent that can bring fresh ideas, perspectives and viewpoints into the workplace. Fleet Advantage executives strive to create a culture of diverse individuals from all races, genders, education levels and cultural backgrounds. The company prides itself on recognizing the importance of diversity and reports that 44% of its employees are women and 36% are minority professionals.

“We are thankful to be recognized and selected as a finalist for Business of the Year,” Brian Holland, president and CFO of Fleet Advantage, said. “Our staff works tirelessly to serve our customers and the industry, and they are dedicated to representing the company through their local communities and foundations.”