Following the spin-off of its Salesforce.com products division, Tamarack Consulting’s new leadership team will support the company’s refocused business strategy centered around investment in digital technologies to provide greater value across the equipment finance industry.

“The spin-off of the origination systems division allowed us to pivot and refocus our energies on the integration of digital technologies to drive greater value from equipment finance operations,” Daniel Nelson, founder and CEO of Tamarack, said. “I’ve added accomplished technology and corporate development executives to define and execute a strategy that will make Tamarack a leading digital transformation partner in the equipment finance industry.”

Under the direction of Nelson, the leadership team now includes Scott Nelson, PhD, as chief digital officer and Sid Overbey as vice president of corporate development. Both are long-time technology industry veterans with expertise in using data, connectivity and cloud-based solutions to build innovative solutions in multiple markets.

Tamarack is integrating real-time data into the lease accounting platforms to help lessors protect their investments and improve business performance. The leadership team is developing new offerings that lessors can bring to lessees looking to leverage IoT value propositions.

“At our core Tamarack is a technology company that understands equipment finance,” Nelson said. “By expanding our relationships within the equipment finance ecosystem and combining them with those Sid and I bring from the IoT ecosystem, we will leverage operational data from equipment to create new value through digitization while reducing the risk of that transformation. We believe and are investing in the principle that access to capital brings opportunities with data and in turn the data protects capital.”

A key element of the new strategy is broadening Tamarack’s relationships in both the equipment finance and IoT ecosystems. Overbey has been tasked with developing partnerships within the equipment finance industry as well as expanding into those industries that are complementary with Tamarack’s technology and services.

“Tamarack has a reputation for integrity and always putting the customer first,” Overbey said. “I look forward to working with the talented Tamarack team creating new partnerships that pursue our mission and values. We are focused on growing the company through innovative new products and services, both internally developed and with our technology partners. Our ultimate goal is to provide greater value for new and existing Tamarack customers.”