Tamarack Technology hired Andrew Hedstrom as director of sales. In his role at Tamarack, Hedstrom will lead the development of a dedicated sales team to support the company’s product and service offerings as well as the recently launched Tamarack.ai.

“I’ve known Andy (Hedstrom) for more than three decades and I’ve always been impressed by his ability to understand complex situations and identify what is needed to help an organization reach their business objectives,” Daniel Nelson, founder and CEO of Tamarack Technology, said. “We created this new position with Andy in mind. His experience developing sales infrastructures is critical in order for Tamarack to continue to evolve and grow. By having a dedicated sales lead like Andy, we also free our professional services and Tamarack.ai teams to be singularly focused on delivering solutions to our customers.”

Hedstrom has more than 25 years of account management experience. Over his career, Hedstrom has helped several organizations evolve their sales structures and develop independent sales teams in order to achieve growth goals, increase market presence and expand into new markets.

“Tamarack is at an inflection point and executing the right sales strategy is essential for the company to continue its forward trajectory,” Hedstrom said. “From my perspective, a sales process is based on fundamentals like customer empathy. I’m looking forward to learning about the challenges facing companies in the equipment finance industry, crystallizing the experience and creating the sales structure that serves clients while maintaining what the marketplace expects from an industry leader like Tamarack.”

Most recently, Hedstrom was sales operations manager at A Milestone Group, a provider of school products to private and public schools. In his role at A Milestone Group, he established an independent sales force and helped the company expand beyond the elementary and middle school segment into the high school market. Under his direction, the independent sales force recorded $2 million in sales within two years.

Prior to A Milestone Group, Hedstrom spent seven years at Walter’s Publishing, a division of Taylor Corporation. At Walter’s Publishing, he led the development of the company’s sales force and helped the organization gain entrance into the high school yearbook market.