Tamarack Technology, a provider of software solutions for the equipment finance and commercial lending industries, promoted Norma Arias to vice president of professional services. In her new role, Arias will use her leadership and processes experience to manage Tamarack’s professional services team.

Since joining Tamarack in 2020, Arias has been instrumental in the growth of Tamarack’s professional service team. In addition to overseeing the implementation of multiple client projects, she has led efforts to implement processes to improve delivery and reporting.

“In the past year, Tamarack has grown exponentially,” Daniel Nelson, president and founder of Tamarack Technology, said. “As we grow, it is critical to us that we deliver the same high level of client service that Tamarack is known for delivering. Because of her background, Norma is ideally suited to take on this new role within the company. Not only does she understand the technology and process side of the equation, but also how to establish an internal foundation that continues to place a priority on meeting and exceeding client expectations for delivery and service.”

Over her 30-year career, which has included time at Dell Financial Services, Bank of the West, Trinity Capital and American National Leasing, Arias has gained experience in data conversions, portfolio management and operational processing.

“Having worked extensively on development of origination system and lease accounting system solutions — first on the client side and now on the provider side — I innately understand the expectations for delivery and service,” Arias said. “In this new role, I will be building the infrastructure — both processes and people — necessary to support the company’s growth and our clients’ success.”

Arias will continue to be based in the greater San Francisco area.