TFS Financial, a provider of finance solutions for manufacturers, dealers, resellers and marketplaces, launched Dealer Direct Capital, a captive finance platform that offers heavy equipment dealers a full range of captive financing functions as a white-label outsourced solution.

“Financing is a critical component of nearly every purchase or lease of heavy equipment,” Aaron Case, president of TFS Financial, said. “However, end-to-end equipment financing is a complex process that requires high-touch customer service. It’s not the core competency of heavy equipment dealers, and it is costly and difficult for them to develop these capabilities in-house. Dealer Direct Capital takes the burden off of equipment dealers by seamlessly delivering comprehensive and flexible financing solutions to buyers as a white-label service that acts as an extension of their brand model.”

Case sat down with Monitor to discuss the launch of Dealer Direct Capital. Read the article here.

“Dealer Direct Capital clients can expect increased conversion rates and increased revenue,” Case said. “Clients will also benefit from streamlined operations and expense reductions that typically occur when outsourcing complex business processes. We expect that the combination of unmatched expertise, service, and advanced technology will position Dealer Direct Capital as a compelling opportunity for heavy equipment dealers to maximize revenue, profit, and customer satisfaction.”