The Alta Group refreshed its branding and redesigned its website to reflect the advisory firm’s dedication to commercial equipment finance.

The website was redesigned with the aim of more clearly defining the full array of services and related solutions the company offers. The new site also has a brand-new section — ForwardFocus — which provides complimentary access to knowledgeable insight and studies by Alta advisors as well as guest articles. In this part of the site, Alta will share exclusive research, best practices and ideas about the industry’s future, according to Valerie L. Gerard, co-CEO of the Alta Group.

As part of its brand refresh, Alta introduced and updated its color scheme and new logo art.  According to the company, the branding colors suggest nature, trust and growth, reflecting the industry’s growing interest in climate equipment finance. The new logo depicts abstract mountains coming together, a design meant to represent Alta’s various areas of expertise combined in many solutions, Gerard said.

“We were going for a contemporary design, a much-improved user-experience and valuable content,” Gerard said. “In addition to more descriptive services and solutions, over 100 case studies convey how our teams solve client problems in actionable, hands-on ways.”

The site was also designed for easier navigation with fewer pages, more scrolling and visuals throughout, including for the most popular news, articles, services and bios sections.