TopMark Funding Launches New Proprietary Tech to Better Service Dealership Clients



TopMark Funding, a funding destination for commercial vehicle dealers, launched DealerLinc, its new proprietary technology, which was designed to better serve the company’s dealership client base. As TopMark Funding continues to expand its dealer and program division, the organization has invested in systems to create a seamless digital experience for dealers and add value to the traditional process of funding a transaction.

The TopMark team received feedback from dealers that their biggest frustration in the process of working with equipment finance brokers was the level of transparency and the speed of communication regarding the transactions they have placed with the brokers for funding. TopMark set out to address this concern and provide a better experience for the dealers with which it partners. DealerLinc was created to be a platform for dealers and TopMark to communicate, view the status of applications and update transaction terms seamlessly.

Some of DealerLinc’s features include:

  • Communication tools to streamline the process of getting customers funded, including the ability to upload documents directly through the system
  • Real-time display and detail of all applications, including their current status
  • Automatic alerts when transactions move through the approval and funding process
  • A centralized destination that captures pertinent information on all applicants
  • A customized experience tailored to dealerships needs and designed to help dealers scale the financing services and solutions they provide to their customers

“TopMark Funding has always been a resource for dealers and now we are increasing our commitment to working with dealerships by investing in technology and tools that help our dealership partners fund transactions easily and fast,” Evan Lang, co-founder and managing director at TopMark Funding, said. “With our commitment to dealers and with this new technology we expect that we will be able to decrease the total time invested by a dealership to fund a transaction by up to 50%. This translates to dealers being better equipped and having more time to focus on serving their customers, ultimately selling more trucks.”

DealerLinc was beta tested with a select group of dealerships.

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Terry Mulreany
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