Trio Capital, a vendor-direct equipment finance lending partner and the newest business division of CPC Investments, launched in November.

The new company is based in Mount Laurel, NJ, and operates autonomously from other CPC Investments business units with its own dedicated sales, funding, credit and systems services teams. The organization works to establish relationships with commercial equipment sellers to provide small to mid-ticket custom finance solutions for both equipment and working capital.

“Our goal at Trio is to put the relationship back into lending,” Dan Castellini, CEO of Trio Capital, said. “While we leverage best-in-class technology systems and practices within our business model, we believe maintaining a personal touch helps us to provide a more seamless user experience. Financing is a relationship that doesn’t have to be complex, detached, or impersonal. We are committed to reimagining small business success by valuing people and fueling growth by providing flexible equipment financing and working capital solutions.”

“We believe in mutual success and our aim is to provide a progressive relationship with the equipment sellers we work with by providing exceptional service and recurring revenue opportunities,” Joe Mancini, chief sales officer at Trio Capital, said. “We listen to their needs for service and growth from a lending partner perspective and construct the path to help provide the best options for them and their customers, for today and into the future. The early feedback from our vendor partners has been overwhelmingly positive, so it is clear to us that our approach is resonating with the market.”

As part of its initial launch period, Trio Capital is offering a founding partners program with exclusive partnership benefits for vendors onboarded now and operating in construction, light industrial, technology, automotive, restaurant and other commercial industries.