Bill Verhelle formed a new national lending business in Fairport, NY called Innovation Finance. The company will serve large, creditworthy corporate and non-profit borrowers throughout the U.S.

Verhelle believes industry methods to deliver equipment financing to commercial borrowers can be greatly improved.  According to him, today, sophisticated borrowers often endure a painful and time-consuming bid process, followed by slow credit and funding processes. The experience often involves unnecessary meetings, telephone calls and delays.

“Business executives want self-service, transparent financing solutions for their growing companies,” Verhelle said.

Innovation Finance represents a new kind of commercial lending business, built for speed, simplicity and transparency. Serving larger, sophisticated corporate and non-profit borrowers, Innovation Finance is committed to delivering a dramatically improved customer experience.

“Starting with a clean slate, we created a new business model, with no compromises required to accommodate legacy systems or existing processes,” Verhelle added.

Verhelle previously founded Harvard Partners and First American Equipment Finance.