Visual Lease, a lease optimization software provider, promoted Erinn Tarpey, the firm’s current senior vice president of marketing, to the role of chief marketing officer. In her new role, Tarpey will continue to oversee Visual Lease’s brand direction, company positioning and go-to-market strategies for its solutions and services.

“Erinn joined Visual Lease in early 2020, a critical time for our organization,” Marc Betesh, founder and CEO of Visual Lease, said. “Since then, she has grown our marketing department, advanced our systems and operational performance and enhanced our brand presence and corporate communications. Due to her diligence, focus, tenacity — and the results she has achieved for our business — it gives me great pleasure to recognize her contributions with this promotion. In her new role, Erinn will continue to fuel our continued growth and success as a leader in our industry.”

Before joining Visual Lease, Tarpey served as a member of the senior leadership team at iCIMS, where the business grew its annual recurring revenue by 25% to 30% year over year during her nearly eight years with the company. Prior to joining iCIMS, Tarpey acquired more than 20 years of B2B and B2C marketing experience on both the client and agency sides, gaining expertise in managing the development of proprietary research, supporting mergers and acquisitions and marketing through the partner channel.

“It’s been thrilling to help define and drive Visual Lease’s vision,” Tarpey said. “We are in a unique position, having achieved so much in the past few years, and poised for even more growth in the months to come. In addition to offering superior software and service, we have the strategic foresight to ensure our customers are best positioned for the years ahead. I am looking forward to building on the foundation that our seasoned leadership team has created to reach new heights as the leading lease optimization software provider.”