Wells Fargo Equipment Finance appointed three key leaders to its Specialty Industries business unit, led by Executive Vice President Byron Payne.

Effective immediately:

National Sales Executive John Crum will lead the Commercial Vehicle group, a provider of loan and lease financing options to the commercial vehicle industry, which includes trucks, semi-trailers, specialty vehicles, buses and motor coaches, as well as dealer finance programs

National Sales Executive Jim Heron will head the Construction Industry group, which serves construction equipment end users, dealers, and manufacturers by providing a range of tailored financing and leasing solutions. Heron will oversee a team of nationwide construction financing experts that provide local support and connects customers with the right products to help meet their needs.

Newly promoted National Sales Manager Scott Dienes will lead the Specialty Industries Verticals, which provides customized financing to the food and agriculture, marine, automotive, and aerospace industries. He will also oversee the Technology Finance platform.

“John, Jim, and Scott bring nearly a century of combined industry and leadership experience to their new roles,” said Bill Mayer, head of Wells Fargo Equipment Finance. “Our deep bench of knowledgeable industry experts gives us flexibility to make strategic decisions that best leverage our leaders and maintain our client-centric focus.”

Crum, formerly head of the Construction group, has worked in the construction equipment finance and leasing industry for 29 years in sales and credit management. He joined Wells Fargo in 2006 to launch its construction group and became national sales manager in 2010. Based in Pittsburgh, Crum also served as executive sponsor for Wells Fargo’s annual Construction Industry Forecast, a widely cited annual survey that provides an industry outlook. He started his career with Associates Commercial Corporation.

Heron brings nearly three decades of financial industry experience to his new post. Based in Minneapolis, Heron joined Wells Fargo in 1998 and has held sales and sales management positions. Most recently, he led the Specialty Vertical business units. Prior to that, Heron lead Wells Fargo’s Middle Market Vendor Financial Services business.

Formerly a regional sales manager in WFEF’s Middle Market Bank channel, Dienes now leads a team of equipment finance experts. Based in Chicago, Dienes joined Wells Fargo in 2012. Previously, he spent more than 12 years at GE Capital, holding various sales and sales management roles in the Commercial Equipment Finance channel.