Wells Fargo and the United States Hispanic Chamber of Commerce (USHCC) expanded into five new markets represented by dynamic Hispanic Chamber of Commerce members of the USHCC for the Avanzar Small Business Accelerator Program, making it a total of seven American cities in 2020 receiving small business assistance.

Avanzar (‘advance’ in Spanish) is an eight-month business accelerator designed for Hispanic small businesses that are ready to take their businesses to the next level. Entrepreneurs participate in courses that are aimed to help develop business plans, strategy and the leadership skills needed to scale their small businesses.

“Wells Fargo is proud to be the founding sponsor of the Avanzar program. We fundamentally believe that capacity building, access to capital, and effective mentoring are critical ways to ensure that Hispanic-owned businesses grow and scale. The Avanzar program is about empowering Hispanic business owners to grow sustainable firms that create jobs in communities all across the United States,” said Regina Heyward, Senior Vice President and Head of Supplier Diversity at Wells Fargo.

In 2019, Wells Fargo and the USHCC piloted the Avanzar program in partnership with the Albuquerque Hispano Chamber of Commerce in Albuquerque, New Mexico and the Latin American Chamber of Commerce of Charlotte in Charlotte, North Carolina.

During COVID-19, the USHCC and Wells Fargo have been working diligently and collaboratively to ensure that Hispanic businesses have access to the information and resources they need to get past these difficult times.  By leveraging technology to deploy capacity-building programs, USHCC and Wells Fargo will make assistance available to help small diverse businesses grow, scale and rebuild.

In 2020, five new market regions have been selected to invest and expand the Avanzar program by partnering with five local Hispanic Chambers of Commerce. The five local chambers selected by the USHCC as partners are:

• Los Angeles Latino Chamber of Commerce
• Latin Chamber of Commerce of Las Vegas Nevada
• Arizona Hispanic Chamber of Commerce
• Georgia Hispanic Chamber of Commerce
• Hispanic Chamber of Commerce of Metro Orlando & Prospera

“We are very excited to expand Avanzar to five new cities thanks to the support from Regina Heyward, on behalf of Wells Fargo, and the great results from our first pilot thanks to Rocio Gonzalez, President and CEO of the Latin American Chamber of Commerce of Charlotte and Ernie C’De Baca, President and CEO of the Albuquerque Hispano Chamber of Commerce,” said Ramiro A. Cavazos, USHCC President and CEO. “Wells Fargo’s investment in Avanzar proves their commitment to helping support Latina and Latino entrepreneurs, America’s fastest growing business group, and our Hispanic Chambers across the country.”