Western Equipment Finance Adds Former Firestone Financial Team Members



Western Equipment Finance added Sal Cifala, Howard Eisner, Carol Francis, Eddie Sullivan and Cathy Taskaya. All five experienced industry professionals recently departed Firestone Financial.

Cifala joined Western Equipment Finance as a vice president and business development manager. He served Firestone Financial for more than 20 years, most recently as assistant vice president of sales.

Eisner joined Western Equipment Finance as a program manager. He served as a loan closer at Firestone Financial.

Francis joined Western Equipment Finance as a vice president and business development manager. She joined Firestone Financial in 2010 and has more than 25 years of sales and marketing experience.

Sullivan joined Western Equipment Finance as a senior credit analyst. He joined Firestone Financial in 2019 and most recently served as a commercial credit associate.

Taskaya joined Western Equipment Finance as vice president and senior credit officer. She joined Firestone Financial in 2013 and most recently served as senior vice president and credit and operations officer. She has more than 25 years of financial services experience.

“Western Equipment Finance is thrilled to welcome Sal, Howard, Carol, Eddie and Cathy to our team,” Laurie Bakke, president of Western Equipment Finance, said. “They will grow our presence in several segments, including gaming, amusement, family entertainment, carnival and fitness. More importantly, they have a shared commitment to our industry, our customers and our core values.”


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