Wintrust Commercial Finance, a division of Wintrust Asset Finance, named Keith Tornichia vice president and manager for its newly-formed east region division. In this role, Tornichia will be responsible for growing Wintrust Commercial Finance’s direct lease and loan origination activities.

Tornichia has more than 15 years of experience originating and structuring transactions in the mid to large ticket equipment finance market. In addition to originating his own transactions, he also led originations teams.

“Keith’s successful track record and experience with customers in our target market makes him a key addition,” Tom Forbes, executive vice president and chief sales officer of Wintrust Commercial Finance, said. “Hiring Keith is an important step in continuing our growth strategy and is part of our commitment to being one of the leading lenders in our industry across the U.S. We’re known for providing creative and competitive financing solutions for our clients, and we are confident that Keith, and the team he will build and lead, will successfully deliver those solutions to new customers located in their region.”

Previously, Tornichia was chief operating officer at Spectacular Solar, leading all aspects of the company’s day-to-day operations, as well as its financing relationships. He has 18 years of experience in finance, 15 of those years at GE Capital, where he most recently served as senior vice president and team leader. In this role, he managed a team that provided financing for GE Current, GE Capital’s LED and technology sister business.

“I am extremely excited to join the Wintrust Commercial Finance team that is forward-thinking, always puts customers first and thoroughly understands the complexities of the lending market,” Tornichia said. “I look forward to being able to lead the east region to achieve the goals that I share with the company.”

Wintrust Commercial Finance is an equipment-focused financing group, headquartered in Frisco, TX, offering loan and lease products to commercial companies throughout the United States.