WSFS Bank Launches Enhanced Website, Messaging App



WSFS Bank has introduced an enhanced website experience, launched Zelle, and kicked off a pilot for a highly-personalized messaging mobile application known as myWSFS, as the initial steps of the bank’s delivery transformation plan.

The action plan kicked off earlier in 2019 in an effort to evaluate and upgrade the bank’s technology and digital solutions, with a focus on improving experiences for existing customers, future customers and associates.

“We’re excited to introduce our upgraded website, launch Zelle and begin piloting myWSFS as the beginning steps in our delivery transformation journey,” said Lisa Brubaker, chief technology officer at WSFS. “These initiatives align with WSFS’ overall objectives of melding physical and digital delivery in a manner consistent with our brand and mission: We Stand for Service.”

The launch of the new wsfsbank.com provides current and prospective WSFS customers with an improved and more personal experience, including user-friendly navigation to help customers find what they need fast, and offers greater locator search capabilities to provide more relevant results based on a user’s location. The new site features an enhanced content library with additional financial education resources, including WSFS IQ, an interactive, mobile-first financial education solution, delivering personalized financial tools and knowledge to consumers wherever they are.

Zelle provides mobile banking consumers with a convenient method of sending and receiving money right within the WSFS Consumer Mobile Banking App, without compromising customers’ safety or user experience.

The Zelle Network includes banks and credit unions of all sizes. For more than 130-million consumers, Zelle is already available from the convenience of their mobile banking app, making digital payments a fast, safe and easy alternative to cash and checks. Zelle allows for funds to be sent from one bank account in the U.S. to another, using only a recipient’s email address or U.S. mobile number. Funds are typically available within minutes when both parties are already enrolled with Zelle.

Earlier this quarter, WSFS launched a pilot of myWSFS, a highly-personalized messaging application that securely connects WSFS Customers to their own live personal banker. The standalone app is staffed by real, local myWSFS bankers that are available to help customers with their banking needs via secure text. Customers select the myWSFS banker of their choice, working so they work with the same individual each time to provide personalized advice and support with the convenience of digital access.

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