Reinvention – Great American Insurance Group



Brendan Cronin, Assistant Vice President, Digital Products, Great American Insurance Group

Innovation needs to help customers to get their work done. A product mindset will help eliminate that complexity with new and better solutions.

Great American Insurance Group’s Specialty Equipment division specializes in insurance programs for the equipment leasing and finance industries in the U.S. and Canada. Its specialized products and innovative technology create value for equipment businesses by increasing the speed of transactions, reducing expenses and mitigating risk. Great American has been an active supporter of the equipment industry for more than 30 years.

In 2022, Great American rolled out its Salesforce plugin as a better access point for insurance programs. After hearing how clients were using Salesforce, the team at Great American created a solution that could be integrated into the leasing lifecycle to quote and place insurance when needed. This plugin can be easily installed and customized to support different workflows and leasing data.

In addition, Great American provides a commercial API to customers that want to go further with their integration. This API allows for even more options and functionality for clients who want to build an insurance program directly into their software, and includes extensive documentation and developer support.

“At the end of the day, innovation needs to help customers to get their work done.”

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