Reinvention – GreatAmerica Financial Services



Matt Mueller, Senior Vice President and Chief Digital & Operating Officer, GreatAmerica Financial Services

GreatAmerica Financial Services is innovating the way it approaches its customers, and the ever-changing needs in the industry, by embracing agile methodology to solve challenges the business faces.

As the largest independent, family-owned national commercial equipment finance company in the U.S., GreatAmerica is dedicated to helping manufacturers, vendors and dealers be more successful and keep their customers for a lifetime. Established in 1992, GreatAmerica has grown into a company that continues to provide customers innovative and new solutions with offices in Iowa, Georgia, Minnesota and Illinois.

Embracing an open dialogue with its customers enables GreatAmerica Financial Services to support continuous innovation in this dynamic environment by organizing its technology and operations teams into true agile product teams, comprised of both business and technology resources, which are aligned to each customer touchpoint. By institutionalizing the concept of reinvention, GreatAmerica makes abstraction turn into actual concrete, actionable goals set by each team.

Messaging around its actionable goals focuses on the “why” of what it is doing, which builds engagement and a sense of purpose. To complete the process, GreatAmerica has established a culture that rewards individuals and teams who seek unconventional answers to problems and who invite the power and freshness of new minds entering the organization, be they customers or employees. Through iteration, the company continues to push for innovation and has seen major success with its products and processes. With no finish line to digital transformation, and an agile and product-driven mindset, GreatAmerica believes it will continue to drive value to customers as the market continues to evolve.

“We’ve made plenty of mistakes during the incubation of our most successful products and processes, and I hope we continue to do so!”

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