Reinvention – Solifi



Bill Noel, Chief Product Officer, Solifi

Innovation enables Solifi to rapidly evolve the technology it has in place — providing its customers with the tools, software and strategy to capitalize on market potential.

Solifi is a global organization delivering a solid financial technology foundation for equipment, working capital, wholesale and automotive finance firms.

Solifi, committed to providing innovative technology tools equipment finance lenders need to achieve their business goals, was the first finance provider to join the BlackBerry IVY Advisory Council, in 2022. In this capacity, Solifi serves as a voice and advocate for the global automotive finance industry, which includes OEMs, banks and independent automotive financing firms. As part of the council and working in partnership with leading auto lenders and OEMs, Solifi will provide guidance on relevant use cases for the global auto finance market. The data gathered and reported through the IVY platform can provide insights not previously available about the vehicle. This data-driven intelligence will enhance existing value-added services, optimize business operations and power a new wave of innovative products and services.

Solifi believes innovation provides organizations the ability to lead through disruption, deliver new solutions to overcome customer pain points, boost revenue and build sustainable growth. More importantly, the company believes everyone should be able to benefit from innovation.

This focus on innovation develops technology, enabling Solifi’s customers to win — whether small or large — and then scale with them as they grow and develop. The result: Solifi’s customers are on a clear path to success, helping them stay ahead of the competition.

“With customers at the heart of everything we do, we create a culture where innovation thrives and industry challenges are solved.”

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