When Monitor’s editorial board cast votes for this year’s Icon Awards, Deborah Reuben nominated COVID-19 in the Disruptor category. In a special “honorable mention” feature, she explores the shifts the pandemic has created this year and stresses that adaptability and agility are the keys to ensuring the future success of a business.... read more

October 2020

Monitor, the leading source of information for the equipment finance industry, announced the members of its 2021 Editorial Board. Ten new members will join the board and four members will continue from Monitor’s inaugural editorial board.  read more

DEC 15, 2020 - 6:49 am

Deborah Reuben, CEO and founder of TomorrowZone, and DLL will launch the Beyond Convention: EF Innovators UnConference, the first ever industry-wide community innovation challenge to meet the urgent technology needs of equipment finance lessors and lessees. read more

NOV 16, 2020 - 7:13 am

In a panel at ELFA 2020 Business LIVE!, panelists addressed the acceleration of technological change in the equipment finance industry and explored where equipment finance companies should invest their time, energy and dollars. read more

NOV 12, 2020 - 7:29 am

The Equipment Leasing and Finance Association named its new board of directors, with Kristine A. Snow, president of Cisco System Capital, as the association’s new board chair and Michael DiCecco, president of Huntington Equipment Finance, as its new chair-elect. read more

OCT 28, 2020 - 7:48 am

The equipment finance community gathered for Monitor Live+ to talk about what matters most in times of crisis. Deborah Reuben, who designed and moderated the livestream event, provides a recap of the key takeaways, including how the pandemic has made effective leadership more important than ever before. ... read more

May/Jun 2020

The Equipment Leasing and Finance Association released information on two new webinars scheduled for June and July, including topics on managing sales tax and addressing unconscious bias.  read more

JUN 17, 2020 - 7:26 am

TomorrowZone, previously known as Reuben Creative, launched a digital solution suite designed to help business leaders improve results and optimize the customer experience. read more

MAY 15, 2020 - 7:00 am

Monitor hosted its very first Live+ streaming event on April 16^th in two sessions moderated by Deborah Reuben, CLFP, CEO of TomorrowZone. Each well attended session was interactive and included thoughtful questions from attendees. read more

APR 17, 2020 - 7:00 am

The Certified Lease & Finance Professionals’ Handbook is now available for purchase. read more

MAR 23, 2020 - 6:50 am

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Nov/Dec 2019

Kara Sammet of Gender Lenz provides advice on how companies can better diversify and amplify voices that still struggle to be heard in a changing industry.... read more

Nov/Dec 2019

When we experience something new and feel that we’ve experienced it before, we call it déjà vu. But vuja de, the act of looking at something familiar with fresh eyes, is what can most benefit the equipment finance industry. Deborah Reuben takes a look at ways firms are enacting their own version of vuja de, especially when it comes to technological innovation.... read more

May/June 2019

Most equipment leasing and finance executives believe blockchain technology is relevant and offers a competitive advantage, but few have acted on it, according to a new report by The Alta Group and Deborah Reuben. read more

MAR 7, 2019 - 7:00 am

Monitor, the leading source of news for the equipment finance industry, announced the members of its very first Editorial Board. read more

DEC 4, 2018 - 7:00 am