Greasing the Wheel Related Content

Greasing the Wheel: Your CEO Wants to Differentiate, But How?

In retail, they say the customer is always right, but how is that idea being translated into other industries? Is your company actively seeking out customer feedback or encouraging its leadership to sit in on discussions with current or potential clients? If not, you may be missing out on key customer priorities or making costly mistakes. Consultant Kim Proctor looks at some common customer experience pitfalls and offers advice on how to create a happier clientele.... read more

Greasing the Wheel: The Late Majority: How Social Media Can Help the Equipment Finance Industry

Equipment financing is more likely to bring to mind construction equipment and tractors than Instagram. But MMedia’s Yoshi Mua points out that equipment financers and lessors are missing out when they don’t take advantage of the relationships they can build with their customers on social media.... read more

Prospecting with Gusto: Engaging the Right People in Real Time

Just the thought of prospecting inspires dread in many salespeople, but Linda Kester says it doesn’t have to be that way. She provides five tips that will get your sales team excited about creating new opportunities.... read more

The Five Traits of an MVP: How All-Stars Maximize Their Value

Determining the present value of equipment is common in our industry, but measuring your own value isn’t always that easy. Linda Kester explores the five traits of MVPs and demonstrates how these employees elevate their entire team.... read more

Preventative Maintenance for Sales Reps: Keep Your Team Running Like a Well-Oiled Machine

Everyone knows how important preventative maintenance can be for a piece of equipment. The same rules apply to salespeople. Chasing after more volume without regularly scheduled checkups will eventually lead to burnout. Linda Kester shares the top five reasons salespeople stall and provides tips to keep them cruising in a higher gear.... read more

When a Prospect Goes Dark: 9 Tips to Engage an Elusive Lessee

What happens when your sure-thing prospect falls off the radar? Linda Kester provides nine tips for leasing salespeople to bounce back when a prospect goes dark. ... read more

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Terry Mulreany
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Susie Angelucci
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