Linda Kester Related Content

Prospecting with Gusto: Engaging the Right People in Real Time

Just the thought of prospecting inspires dread in many salespeople, but Linda Kester says it doesn’t have to be that way. She provides five tips that will get your sales team excited about creating new opportunities.... read more

The Five Traits of an MVP: How All-Stars Maximize Their Value

Determining the present value of equipment is common in our industry, but measuring your own value isn’t always that easy. Linda Kester explores the five traits of MVPs and demonstrates how these employees elevate their entire team.... read more

Preventative Maintenance for Sales Reps: Keep Your Team Running Like a Well-Oiled Machine

Everyone knows how important preventative maintenance can be for a piece of equipment. The same rules apply to salespeople. Chasing after more volume without regularly scheduled checkups will eventually lead to burnout. Linda Kester shares the top five reasons salespeople stall and provides tips to keep them cruising in a higher gear.... read more

Vuja De: Sales Tips from George Carlin

If there’s one thing a salesperson puts off, it’s prospecting. Taking an idea from comedian George Carlin, Linda Kester encourages reps to take a vuja de approach to making those dreaded calls — by striking an attitude they’ve never experienced before.... read more

Linda Kester

Bunny Hunting a Bear: Why Do Leasing Sales People Fail?

Linda Kester

Listening to James make a prospect call was like watching a bunny trying to hunt down a bear. He had no confidence. He gingerly asked questions and could not push past any resistance. He was happy to end a call.... read more

Sales Tips from a World Series Hero: Mastering Fundamentals, Perseverance and Practice

In a Q&A with Ron Swoboda, Linda Kester captures the former baseball player’s thoughts on success and how to create a winning team. Swoboda offers useful advice for sales professionals, including mastering fundamentals and communication through perseverance and practice.... read more

Linda Kester

Record, Review and Improve the Sales Process

Linda Kester

This call may be monitored or recorded for quality purposes. We’ve heard that statement so many times that it just fades into the background. Did you ever wonder if anyone ever listens to those calls? To quote Adele, “Hello, it’s... read more

NAELB Leasing School Adds Marketing Director

The NAELB Leasing School added Monica Harper as marketing director. Former marketing director Linda Kester will continue as an instructor for the school. read more

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