According to the American Trucking Associations (ATA), “trucks move roughly 72.6% of the nation’s freight by weight.” That reflects about 11.5 billion tons of freight in 2022. With numbers that large, you might think that truck fleets are predominantly big... read more
July 2024
Regular Monitor contributor Linda P. Kester discusses how to counteract customer resistance to “too high” rates. She advises salespeople to engage clients to learn how you can better serve them, demonstrating your rose as a problem preventer and solution provider, an ally more valuable than an instant rate dropper.... read more
Nov/Dec 2014