All potential leasing customers are not the same, which is why Linda Kester says labeling prospective accounts as a “make” or a “take” will help sales reps increase their volume. She explains the characteristics of each label and the best methods to transform these prospects into customers.... read more

November/December 2015

Linda Kester tackles the cold call, a task that many sales people dread. She shares methods to develop a daily prospecting habit — such as scheduling and accountability — and outlines ways to guard against distractions and eliminate excuses.... read more

September/October 2015

Linda P. Kester lists six essential questions that will facilitate smooth sailing in the never ending quest for success in sales. She says by taking action, visualizing success, thinking positive, setting goals and being persistent, salespeople can generate more volume and commission.... read more

July/August 2015

Linda P. Kester understands that developing leads and marketing plans can be overwhelming, but she has three methodologies to help sales people separate themselves from the pack and boost their success in their target markets. Ultimately, she advises sales professionals to find what works for them — and do it consistently.... read more

March/April 2015