Onset and Channel, now a united leading independent lender in equipment finance and working capital solutions, hosted “The Launch” on May 5, 2025, at U.S. Bank Stadium in downtown Minneapolis. The event formally marked the start of their next chapter together, following Onset’s recent acquisition of Channel and its subsidiaries.
Bringing together team members and a select group of service and industry partners, the evening was a celebration of what’s been accomplished and what lies ahead. Set on the field of one of the nation’s most iconic stadiums, the evening was a high-energy blend of laughter, meaningful connection, and a moment that signals both momentum and shared purpose. Guests entered through the exclusive players tunnel – an exciting start to the thoughtfully curated evening that kicked-off with a relaxed social hour, followed by dinner and remarks from company leadership.
Justin Nielsen, Founder & CEO of Onset, and Brad Peterson, Co-Founder & CEO of Channel, spoke about the combined strength of their organizations, and a commitment to build one of the largest, best-in-class independent finance platforms, focused on partners-first, industry expertise, technological excellence, and unbeatable culture alignment.
“This is a legacy evening that goes way beyond celebrating a transaction,” said Nielsen during the event. “We’ve come together with the right people, the right experience, and the right mindset to meet this moment. Combining two fiercely independent organizations with exceptional financial strength and perfectly aligned cultures, we’re positioned to move faster, think bigger, and serve our partners better than ever before, no matter the market conditions. This is just the beginning of what we can accomplish together.”
Reflecting the spirit of alignment and acceleration behind the acquisition, the evening emphasized that the power of partnership will define the next chapter of growth and market leadership for the collective organization.
The evening was completed with friendly on-field competitions and a special closing performance by comedian Frank Caliendo. Attendees received customized gift bags with co-branded items from both organizations, offering a tangible reminder of the new partnership.
“The Launch” was the first major gathering since the acquisition was finalized on April 8, 2025, and set the tone for what’s next: a powerful integration focused on continuity, creativity, and shared success. Both Onset and Channel will continue operating under their respective brands while delivering combined value through enhanced service offerings, expanded market reach, and a unified commitment to its partners and customers.
