Business Development Associate
instaCOVER
Brissa Chavez Mendoza, Business Development Associate at instaCOVER, is quickly establishing herself as a standout emerging leader in equipment finance. With a dynamic background spanning healthcare, hospitality and real estate, Chavez Mendoza brings a fresh perspective to the industry — fueled by adaptability, a collaborative spirit and a drive to modernize how business is done.
Since joining instaCOVER in late 2023, Chavez Mendoza has made a strong impact by managing client relationships, expanding insurance products and supporting new marketing and sales strategies. What sets her apart is not just her initiative within the company, but her active industry involvement through groups like NEFA Rising Professionals and the AACFB planning committees.
Chavez Mendoza believes that innovation begins with inclusivity. Her leadership philosophy emphasizes creating environments where every team member feels empowered to contribute. In an industry often resistant to change, she sees tremendous opportunity in embracing technology, especially AI, to streamline operations, reduce risk and enhance the customer experience.
As Chavez Mendoza puts it, “Innovation thrives in an environment where every team member feels valued and encouraged to contribute.”
Her vision for the future includes standardizing systems across the industry to unlock growth and efficiency, while also making equipment finance more accessible to young professionals through outreach, social media and a refreshed industry image.
Chavez Mendoza is not just navigating the learning curve — she’s redefining it, making her one of the most promising and forward-thinking figures in the NextGen of equipment finance.
“Technology is advancing at an unprecedented rate and failing to keep up can result in missed opportunities. However, this challenge also presents a significant opportunity if leveraged effectively.”
