Michael Green has a passion for the use of technology to improve customer experiences. At the forefront of Green’s work is a unique service that eliminates the complexity of customer portals: Ask Frank. This online service allows users to get instant answers or documents efficiently and from anywhere through a simple text message — especially useful for truckers on the road who don’t have time to log into systems.
“The least we can do is serve them in a way to make their life easier,” Green says.
Green’s leadership style is rooted in a culture of empowerment and meritocracy, as he encourages his teams to share bold ideas that improve experiences for customers, vendors and employees. Green believes that innovation should always serve people, creating solutions that bring clarity and convenience to daily life and work.
