Director of Marketing
SCJ Commercial Financial Services
Kirsten Hawkins, Director of Marketing at SCJ Commercial Financial Services, elevates her company and the industry as a Brand Builder by pairing disciplined marketing with service to associations. She entered equipment finance during COVID and raised SCJ’s profile through consistency, active listening and relationship building. Rather than pushing messages, she focused on needs, positioned SCJ as a helpful partner and delivered results that built trust, lasting impact and credibility. Hawkins also champions deeper association involvement, serving on committees, collaborating to solve challenges and con-tributing time, expertise and resources so the community grows and SCJ is seen as a trusted leader dedicated to the bigger picture.
“The brands that rise above the noise are the ones that communicate with authenticity, focus on their audience’s real needs and consistently follow through on their promises,” Hawkins says.
