As an advocate for the equipment finance industry, Bruce Winter emphasizes the importance of a unified approach to advancing its interests. He believes the industry must play an active role in educating both policymakers and the public, particularly as changing laws and policies could restrict access to capital.
“Our role in educating policymakers and the public, as a unified voice, is critically important,” Winter says. To ensure relevance and resilience, he stresses that regulations must adapt as the industry modernizes. He highlights the need for proactive engagement with policymakers and clients to demonstrate the value of equipment financing and its significant impact on the U.S. economy.
Winter also champions data-driven tools, such as benchmarking and economic impact studies, and is deeply committed to colleague development through training and certifications.
