2025 Monitor Top Women in Equipment Finance: Jo Fuller



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Jo Fuller, Chief Operating Officer, Avtech Capital

With more than two decades of leadership across finance, e-commerce, retail and healthcare, Jo Fuller has built a career defined by transformation, measurable impact and people-centered leadership. As Chief Operating Officer at Avtech Capital, she drives enterprise operations, strengthens data-informed decision-making and builds high-performing teams that fuel both customer success and employee growth.

Fuller’s track record spans large-scale operational change and cultural transformation. At Convergys, she standardized service delivery for more than 75,000 employees worldwide, introducing performance systems that saved millions and earned the prestigious Global Excellence Award. At UnitedHealth Group, she combined analytics with workforce optimization, redesigning training and incentive programs while leveraging automation to cut costs and improve efficiency. At American Express, she modernized customer experience strategies and overhauled learning programs, leading to improved satisfaction scores. Later, at eBay and Bed, Bath & Beyond, she drove mobile-first strategies and customer-focused transformations, achieving double-digit gains in loyalty, resolution and satisfaction rates across global teams.

Her impact at Avtech Capital continues this legacy of results. Fuller has streamlined operations to achieve meaningful cost savings, modernized employee onboarding and elevated leadership development across the organization. By strengthening internal communications and engagement, she has reinforced Avtech’s belief that sustainable growth emerges from both operational discipline and a supportive, connected culture. She has also been instrumental in preparing Avtech for the future of equipment finance by embedding analytics into everyday decision-making and ensuring leaders at every level are equipped to adapt to change.

Through collaboration with the Avtech Capital team, the company has twice earned Utah’s Best of State Award and twice been named a Top Place to Work. These recognitions underscore the company’s reputation for excellence in financial services and its standing as a premier employer committed to integrity and employee well-being. Fuller’s influence is evident not only in operational success but also in Avtech’s growing recognition as a trusted and people-focused industry leader.

Colleagues highlight her ability to balance structure with humanity. “Jo elevates culture by blending process improvement with genuine care for people, creating environments where everyone thrives,” says Fatima Ouattara, Controller at Avid Acceptance. “She coached managers to lead with purpose, run meaningful meetings and set clear objectives. Her presence makes teams feel supported and aligned, improving processes and bringing out the best in everyone.”

Beyond her corporate leadership, Fuller is dedicated to mentoring emerging leaders and advancing professional development. She also spearheads community engagement through service events, donation drives and career development programs. This commitment reflects her belief that resilient, people-focused organizations are built by leaders who prioritize both business strength and human connection.

Fuller’s approach to leadership blends analytics and strategy with empathy and authenticity. By unifying operational excellence with culture, she positions herself as a catalyst for sustainable growth in the equipment finance industry. Her career exemplifies the lasting impact of leaders who see transformation not only as financial progress but as a chance to elevate people, teams and communities.

“Success in organizations requires resilience, adaptability and purpose. Don’t wait for opportunity, create it. Challenge yourself to step outside your comfort zone, embrace change and lead with empathy. The more you combine discipline with humanity, the greater your ability to drive transformation and open doors for others.”

– Jo Fuller

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