2026 Culture Honoree
IN EQUIPMENT FINANCE
At Channel, culture is defined by a powerful belief: success is only possible when the team wins together. Rather than viewing culture as a static set of rules, the organization sees it as a shared commitment shaped by people who value building strong relationships and doing the right thing. By fostering a “people-first” atmosphere where every individual feels valued and supported, Channel has created a community where employees are genuinely motivated to show up, grow and contribute to something larger than themselves.
This dedication is reinforced through an active investment in professional development. Channel provides its team with the tools and confidence to take on growth opportunities such as the CLFP designation, DiSC training, STRIPES Leadership Program and Leadership Masterclass cohorts. Communication remains a cornerstone of this culture; an open-door policy provides all team members with direct access to leadership, while regular town halls and “Clarity Chats” ensure transparency and celebrate both major wins and small milestones.
The physical workspace is intentionally designed to mirror this collaborative spirit. Areas like Channel Hall and The MMIX lounge serve as hubs for connection, stocked with refreshments, snacks and games to make relationship-building a natural part of the day. The dedicated “Fun Committee” enriches the environment with Friday catered lunches and office activities like donut bingo, bake-offs and cornhole tournaments. The team also frequently unites outside the office for volunteer events like Feed My Starving Children.
At Channel, the company’s culture directly influences its business impact. Since 2009, Channel has funded over $3.25 billion to more than 34,000 businesses. “A strong culture comes from knowing we win and lose together,” Adam Peterson, CEO, says. “Every department matters, whether it’s sales, credit, funding, accounting, IT, data analytics, etc., and every individual plays a vital part in our overall success. By focusing on common goals, we deliver more than great results. We build an organization our people are proud to be part of.”
Click each logo to explore the company profile of each recognized firm.
Click each logo to explore the company profile of each recognized firm.
Click each logo to explore the company profile of each recognized firm.
Click each logo to explore the company profile of each recognized firm.
Click each logo to explore the company profile of each recognized firm.
For over 50 years, the brands of RAM Holdings have been a leader in commercial finance industry publishing, events, talent development, and research.
The daily driver for equipment finance industry executives for over 50 years. Sign up now.
SUBSCRIBE
© 2026 RAM Group Holdings - A Leading Commercial Finance Publishing Group For Over 50 Years