Sasser, a transportation asset services and management company, has named Mark Hogland president of Union Leasing, a premier fleet leasing and management solutions provider that delivers highly personalized service backed by nearly 70 years of industry expertise.
Hogland will report to Jeff Walsh, CEO of Sasser, and succeeds Todd Heemsoth, who has retired as division president of Automotive after eight years with the company. Francis Arseneault will continue to lead Express 4×4 Truck Rental.
“We are grateful for Todd’s leadership and the impact he has made across our Automotive businesses. He leaves behind a strong foundation, and we wish him a very well-deserved retirement,” Walsh said. “We are excited to welcome Mark into this role and have great confidence in his proven leadership. The future of Union Leasing is bright, and we look forward to continued growth and momentum ahead.”
Hogland is a growth-oriented automotive executive with more than two decades of automotive leadership experience, where he has consistently driven revenue expansion, market share gains and sustainable growth across complex business units. He is known for identifying untapped market opportunities, building scalable go-to-market strategies, and accelerating growth through customer-centric innovation and cross-functional alignment.
In his new role at Union Leasing, Hogland will focus on advancing the company’s growth strategy by expanding market presence, strengthening customer partnerships and driving innovative fleet and mobility solutions.
“I’m excited to join Union Leasing at a time of significant opportunity for growth,” said Hogland. “Throughout my career, I’ve focused on building strategies that unlock new revenue streams, deepen customer relationships, and drive sustained market expansion. I look forward to helping accelerate growth and delivering meaningful value for our customers and stakeholders.”
