Industry veteran Rich Couch has joined FPG as a senior advisor, bringing more than 35 years of leadership experience across equipment finance, leasing and commercial banking.
Couch most recently served as president and CEO of m2 Equipment Finance, where he led the organization for nearly 17 years, driving consistent growth and building a highly respected platform in the equipment finance industry. Prior to m2, he spent 13 years with Marshall & Ilsley Corporation, where he held roles across both its commercial banking and equipment finance divisions. He began his career with American National Bank & Trust Company in Chicago.
“Rich is one of the most respected leaders in our industry, and we are thrilled to have him join FPG,” said Jeff Lalima, CEO of FPG. “His depth of experience, strategic perspective, and proven track record of building and scaling successful platforms will be invaluable as we continue to expand our business and enhance the value we deliver to our partners.”
Couch holds both his undergraduate degree in business and an MBA from Northern Illinois University.
In his role as Senior Advisor, Couch will work closely with FPG’s leadership team to support strategic growth initiatives, deepen industry relationships and help further position the firm as a leading partner in equipment finance.
