“Leadership requires balancing digital efficiency with genuine personal presence. I believe that while technology facilitates connection, the most impactful work is done through face-to-face interaction, transparency and a relentless curiosity that empowers teams to address challenges before they become problems.”

Alejandro Zubia transitioned into the equipment finance industry after beginning his career in used-car sales. During that time, he was introduced to commercial leasing and, through conversations with lenders and buyers, discovered a broader landscape of opportunities beyond vehicle sales. That exposure ultimately shaped his career path, and his experience in equipment finance has since reinforced his belief that the industry offers exceptional opportunities for professional growth.

Reflecting on his journey from day one to the present, Zubia is most proud of the significant volume of financing he has facilitated throughout his career. For him, the achievement represents far more than a dollar figure — it reflects the personal development, adaptability and rapid learning required to navigate increasingly complex transactions. One of the most important lessons he has learned, often through firsthand experience, is the value of proactive problem-solving. He believes challenges should be addressed early before they escalate and, when larger issues do arise, tackled directly and immediately. That mindset has become a defining part of his professional approach.

As the equipment finance industry continues to evolve digitally, Zubia remains a strong advocate for balance. While tools such as e-signatures have dramatically improved efficiency — allowing him to close transactions with clients and vendors across multiple states — he believes personal connection remains essential. He strives to balance digital convenience with genuine human interaction, ensuring technology enhances rather than replaces professional relationships.