Robert Preville, CEO and co-founder of APPROVE, has championed the idea that equipment financing shouldn’t be a separate, manual step tacked onto the end of a sale. His team has spent years embedding financing directly into the buying journey, using AI and lender matching to connect applicants with suitable options, paired with experienced finance professionals who guide customers through the process.

“Since we are never satisfied with the status quo, we will never stop making EF better,” Preville says.

Preville builds his culture around perspective: rather than viewing the market as lenders, his team approaches it as technologists focused on customer experience. Developers, engineers and product designers work alongside industry experts, encouraged to challenge assumptions and experiment rather than accept “that’s how it’s always been done” as a final answer.