Deb Baker, vice president and head of Global Payment Solutions at HP, has spent her career in equipment finance as a second-generation industry professional. As current chair of the ELFA board of directors, she champions efforts to attract, train and retain the next generation of talent in the field.

“Advocacy starts with ensuring awareness of the impact equipment finance has on economic growth and innovation,” Baker says. “By demonstrating the industry’s value, we can create an environment to attract talent, shape policy and support business growth.”

Baker believes the industry is strongest when banks, captives, independent finance companies and service providers speak with one voice. By clearly communicating the value equipment finance brings to businesses, she works to protect the industry while supporting its continued growth.