Richard Pelcher, senior director of documentation and funding at Gordon Brothers Commercial Equipment Finance, anchors his work in the company’s core value to focusing on people, believing individuals and relationships matter above all else. He leans on every technological advancement available, but the constant goal remains delivering “best in class” service.

“A truly exceptional client experience is efficient, seamless and grounded in a clear understanding of the client’s goals,” Pelcher says. “It means anticipating needs, simplifying the process and delivering support that helps clients move forward with confidence.”

Pelcher measures success through the relationships that keep clients coming back, some decades long and some brand new. He believes clients choose Gordon Brothers because they know no one will work harder or put more care into making every transaction a success.