Jake Tauer,
Solution Architect,
Northteq

Jake Tauer, Solution Architect at Northteq, is a standout leader in the next generation of equipment finance, known for transforming complex business problems into efficient, scalable solutions through automation and intelligent system design. With a Salesforce Certified Administrator credential and a forward-thinking mindset, Tauer is helping redefine the digital future of the industry.

At Northteq, Tauer specializes in implementing and optimizing Salesforce-based products to eliminate inefficiencies and streamline workflows. His impact is felt directly by customers who save significant time, money and resources through the automation of error-prone, manual tasks. “The most rewarding aspect of my role is hearing from our customers how much time, money and effort our solutions save for them,” he says.

Tauer’s leadership style is rooted in curiosity and innovation. He challenges platform limitations by thinking creatively and leveraging advanced tools, pushing the boundaries of what’s possible in financial automation. Beyond implementation, Tauer is deeply invested in shaping the future of equipment finance — where API-driven integration, AI-assisted credit analysis and embedded finance create seamless, intelligent lending experiences.

He is also a vocal advocate for attracting young talent to the industry, believing that repositioning equipment finance as a technology-driven field is key to its continued growth. His vision is clear: to accelerate the shift from outdated, fragmented systems to fully automated ecosystems that improve both access to capital and customer outcomes.

Tauer is not just solving problems — he’s driving a smarter, faster and more dynamic future for equipment finance.

“By automating manual, difficult and error-prone processes, we enable individuals to focus on more strategic, high-value tasks that truly drive their business forward.”