VP, Financial Services
Equifax
Kelby Spring, Vice President of Financial Services at Equifax, is a driving force in the next generation of equipment finance leadership. With over seven years in the industry and a strong background in data-driven strategy, Kelby is helping reshape how lenders access, evaluate and extend capital — particularly to small businesses.
At Equifax, Spring leads a team dedicated to supporting the equipment finance ecosystem through differentiated data solutions and strategic consultation. His work enables lenders to make faster, smarter decisions that broaden access to credit and improve the customer experience. “Our team is entrepreneurial in nature — this is a mindset that I encourage because it helps us find new ways to provide value to our customers and ultimately win,” he says.
Spring’s leadership style is rooted in empowerment, trust and collaboration. He is not only committed to client success but also to mentoring his team and creating opportunities for personal and professional growth.
As a member of both the ELFA Emerging Talent Advisory Council and liaison to the Service Providers Business Council Steering Committee, Spring has played a visible role in advancing industry dialogue, innovation and inclusivity.
He sees the proliferation of artificial intelligence and data analytics as the greatest opportunity in the coming years — transforming credit decisions and enabling lenders to compete more effectively in a fast-evolving marketplace.
By championing transparency, innovation and new talent pipelines, Spring is helping lead the equipment finance industry into a more connected, inclusive and data-empowered future.
“The abundance of data available to the industry today will unlock insights and tell a more complete story on a small business applying for credit that was simply not available five-plus years ago.”
