Author Bio

Joe Franco


Joe Franco, CLFP, is a senior sales executive at FIS Global.

Posts by Joe Franco

Selling Software for Three Decades — Has It Changed in the Digital Era?

Some principles of selling have always been the same. For me, listening and confirming what a customer/prospect is asking for is my golden rule. But what is being sold today and the value proposition, technology and approach are significantly different... read more

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Terry Mulreany
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